Case Studies > Large Business

Corporate Image successfully re-brands a well established multi-national project management consultancy.

Confluence

Project management consultancy business APPI was established as the international arm of its parent company - APP Corporation - in 1991. Based in Australia, the business primarily provides services to the construction industry. With a significant maturing of the business and a growing presence in Asia, the Middle East and Europe, the time was right for the company to establish a new identity that included a new brand, culture and vision.

The new Confluence logo reflects the merging of the companies staff, skills and project intelligence with that of their clients to produce the best possible results. The ‘c’ and the ‘o’ form an abstract infinity symbol with the intention to reinforce the ongoing commitment to the partnership/relationship between Confluence and their clients.

With the brand finalised, Corporate Image then developed the Confluence corporate identity through the creation of stationery items and office signage for locations across the world. Corporate Image also created a set of logo and brand guidelines to ensure the longevity of the Confluence brand and to protect the logo from compromise.

Corporate Image progressed to the development of all sales and marketing tools including a corporate brochure, corporate flyer, project submission documents and display banners.

Corporate Image assisted Confluence in communicating the change to their clients. Confluence have since received a great response not only from their clients, but also their staff worldwide.